Some years ago, while staying up till the wee hours while organizing something or other, I turned on the TV and flipped channels till I could find a good movie to keep me entertained while I worked. I happened to catch the beginning of a film that I'd never heard of before that night, and it turned out to be a milestone in gay-themed filmmaking, a cult classic that alternately (and sometimes simultaneously) delighted and appalled New York theatrical audiences in 1968 and then moved to the screen with the entire cast intact in 1970. That film was The Boys in the Band.
Written by openly gay playwright Mart Crowley, the play attracted celebrities and the New York in-crowd nearly instantly after it opened at a small off-Broadway theater workshop in 1968. The cast of nine male characters worked together so successfully that the whole bunch of them made the transition to the screen in 1970, which is nearly unheard of. Crowley had been a well-connected and respected but poor young writer when his play became a smash in 1968. While still a young man, he knew how the Hollywood game was played and how to jockey his success into control over the casting of the film. Working with producer Dominick Dunne he adapted his script into a screenplay and watched director William Friedkin, who also directed The French Connection and The Exorcist, lovingly keep the integrity of the play while opening it up and making it work on the screen.
It's hard to believe that the play opened off-Broadway a year before the Stonewall riots that set off the modern-day gay rights movement in New York and then swept across the country. The characters in the play, and the whole play itself, are not incidentally gay—the characters' behavior and the play's content revolve around their homosexuality. For better or worse, the characters play out, argue over and bat around gay stereotypes: the drama queen, the ultra-effeminate "nelly" fairy, and the dimwitted cowboy hustler (a likely hommage to the cowboy gigolo Joe Buck in the 1965 novel Midnight Cowboy, which was made into a remarkable film by John Schlesinger in 1969). The play also features straight-seeming butch characters who can (and do) "pass" in the outside world, and a visitor to their world who may or may not be homosexual himself.
The action takes place at a birthday party attended only by gay men who let their hair down and camp it up with some very arch and witty dialog during the first third of the film, then the party is crashed by the married former college pal of Michael, the host. A pall settles over the festivities as Michael tries to hide the orientation of himself and his guests. That is, until the party crasher brings the bigotry of the straight world into the room, and Michael realizes he's doing nobody any favors by keeping up the ruse. During the course of the evening he goes from someone who celebrates the superficial and who has spent all his time and money (and then some) on creating and maintaining a reputation and a public image, to a vindictive bully who lashes out at everyone and forces them all to scrutinize themselves with the same homophobic self-hatred he feels. He appears at first bold and unflinching in his insistence on brutal honesty, but he goes beyond honesty into verbal assault, while we see reserves of inner strength and dignity from characters we had underestimated earlier in the play. Though The Boys in the Band isn't the masterpiece that Who's Afraid of Virginia Woolf? is, I see similarities between the two in the lashing out, bullying and vindictive name-calling that alternates with total vulnerability and unexpected tenderness.
The self-loathing, high-camp hijinks, withering bitchiness and open ogling made many audience members uncomfortable, a number of homosexuals among them. Some felt the story and the characterizations were embarrassingly over-the-top and stereotyped. They thought that having the outside straight world peek in and see these characters up close would only make them disdain homosexuals even more. This is a legitimate criticism; the nasty jibes, pointed attacks, and gay-baiting that goes on among and against gay characters here is the sort of in-fighting that could encourage anti-gay bigots to become more entrenched in their bigotry when seen out of the context of a full panorama of daily life for these characters.
However, the play and film were also groundbreaking in that they depicted homosexuals as realistic, three-dimensional men with good sides and bad. Even as we watch one character try to eviscerate the others by pointing out the "gay" characteristics that make them appear weak and offensive to the straight world at large, there is also a great deal of sympathy and empathy shown among the characters under attack, and even towards the bully at times. Sometimes this tenderness is seen among characters, and sometimes it is fostered in the hearts of the audience members by the playwright as we watch people behaving badly but recognize over time how fear and self-hatred has brought them to this state.
These characters may try to hold each other up as objects of ridicule, but the strength of the dialog is that we in the audience don't buy it; with each fresh insult, we see further into the tortured souls of those who do the insulting. We see how, as modern-day sex columnist Dan Savage put it so beautifully in an audio essay about sissies on the public radio show This American Life in 2002, it is the sissies who are the bravest ones among us, for they are the ones who will not hide who they are, no matter how much scorn, derision and hate they must face as a result of their refusal to back down and play society's games. Similarly, to use another theatrical example, it is Arnold Epstein, the effeminate new recruit in the Neil Simon 1940's-era boot-camp play Biloxi Blues, who shows the greatest spine and the strongest backbone in the barracks when he does not hide what he is and is willing to take whatever punishment he is given stoically and silently so as not to diminish his honesty and integrity or let down his brothers in arms.
The situation and premise of The Boys in the Band are heightened and the campy drama is elevated for the purposes of building suspense, rather like the action in a Tennessee Williams or Eugene O'Neill play, where the uglier side of each character is spotlighted and the flattering gauze and filters over the lenses are stripped away dramatically as characters brawl and wail. The emotional breakdowns are overblown and the bitchy catcalling is nearly constant for much of the second half of the film, which I find becomes tiresome. However, the play addresses major concerns of gay American males of the 1960s head-on: social acceptability, fear of attacks by angry or threatened straight men, how to balance a desire to be a part of a family with a desire to be true to one's nature, monogamy versus promiscuity, accepting oneself and others even if they act "gayer" or "straighter" than one is comfortable with, etc.
It is startling to remember that, at the time the play was produced, just appearing to be effeminate or spending time in the company of assumed homosexuals was enough to get a person arrested, beaten, jailed or thrown into a mental institution, thrown out of his home or job, even lobotomized or given electroshock therapy in hopes of a "cure." In 1969 the uprising at the Stonewall Inn in New York City's Greenwich Village by gay men fighting back against police oppression was a rallying cry and gave homosexuals across the nation the strength to stand up for their rights and refuse to be beaten, threatened, intimidated, arrested or even killed just for being gay. However, anti-gay sentiment in retaliation for "uppity" gays coming out of the closet and forcing the heterosexual mainstream to acknowledge that there were homosexuals with inherent civil rights living among them also grew.
Cities like San Francisco, Miami, New York and L.A. became gay meccas that attracted thousands of young men and women, many of whom were more comfortable with their sexuality than the average closeted American homosexual and who wanted to live more openly as the people they really were. There was an air of celebration in heavily gay districts of these cities in the 1970s and early 1980s in the heady years before AIDS. It was a time when a week's worth of antibiotics could fight off most STDs, and exploring and enjoying the sexual aspects of one's homosexuality (because being a homosexual isn't all about sex) didn't amount to playing Russian Roulette with one's immune system, as it seemed to be by the early to mid-1980s. Indeed, of the nine men in the cast of the play and the film, I was shocked and disturbed to learn that five died of AIDS-related causes. This was not uncommon among gay male theatrical professionals who came of age in or before the 1980s. The numbers of brilliant Broadway and Hollywood actors, singers, dancers, directors and choreographers attacked by AIDS in the 1980s and 1990s is staggering.
When the film was made in 1970, all of the actors were warned by agents and others in the industry that they were committing professional suicide by playing openly gay characters, and indeed, several were typecast and did lose work as a result of their courageous choices. Of those nine men in the cast, the one who played the most overtly effeminate, campy, nelly queen of all (and who stole the show with his remarkable and endearing performance) was Cliff Gorman. He was a married heterosexual who later won a Tony playing comedian Lenny Bruce in the play "Lenny," which went on to star Dustin Hoffman in the film version. Gorman was regularly accosted and accused of being a closeted gay on the streets of New York by both straights and gays, so believable and memorable was his performance in The Boys in the Band.
The play is very much an ensemble piece; some actors have smaller and more thankless roles with less scenery chewing, but it is clear that it was considered a collaborative effort by the cast and director and that the enormous mutual respect and comfort of the characters with each other enriched their performances and made the story resonate more with audiences than it would have otherwise. The actors saw the film and play as defining moments in their lives when they took a stand and came out (whether gay or straight) as being willing to associate themselves with gay issues by performing in such a celebrated (and among some, notorious) work of art. When one of the other actors in the play, Robert La Tourneaux, who played the cowboy gigolo, became ill with AIDS, Cliff Gorman and his wife took La Tourneaux in and looked after him in his last days.
In featurettes about the making of the play and the film on the newly released DVD of the movie, enormous affection, respect and camaraderie among cast members are all evident, as is a great respect for them by director William Friedkin. All of them knew that they were part of something groundbreaking. Those still alive to talk about it regard the show and the ensemble with great love. As Vito Russo noted in The Celluloid Closet, a fascinating documentary on gays in Hollywood, The Boys in the Band offered "the best and most potent argument for gay liberation ever offered in a popular art form."
According to Wikipedia, "Critical reaction was, for the most part, cautiously favorable. Variety said it 'drags' but thought it had 'perverse interest.' Time described it as a 'humane, moving picture.' The Los Angeles Times praised it as 'unquestionably a milestone,' but ironically refused to run its ads. Among the major critics, Pauline Kael, who disliked Friedkin and panned everything he made, was alone in finding absolutely nothing redeeming about it. She also never hesitated to use the word 'fag' in her writings about the film and its characters."
Wikipedia goes on to say, "Vincent Canby of the New York Times observed, 'There is something basically unpleasant . . . about a play that seems to have been created in an inspiration of love-hate and that finally does nothing more than exploit its (I assume) sincerely conceived stereotypes.'"
"In a San Francisco Chronicle review of a 1999 revival of the film, Edward Guthmann recalled, 'By the time Boys was released in 1970 . . . it had already earned among gays the stain of Uncle Tomism.' He called it 'a genuine period piece but one that still has the power to sting. In one sense it's aged surprisingly little — the language and physical gestures of camp are largely the same — but in the attitudes of its characters, and their self-lacerating vision of themselves, it belongs to another time. And that's a good thing.'" Indeed it is.
Thursday, June 25, 2009
Tuesday, June 09, 2009
The World of a 1960s Housewife
I've been enjoying my recently purchased cache of vintage magazines from 1960 to 1971, taking one issue or another with me to read over lunch, in waiting rooms, etc., over the past two weeks. I've marveled at the extent to which the content, the writing styles, the focus of advertisers and the willingness to talk candidly about social issues altered over the course of the decade.
The transition from the height of the Cold War in 1960 to U.S. immersion in a hot (and by then very unpopular) war in Vietnam in 1971 is fascinating. During this period, women's magazines changed more than they probably ever have in a single decade since the Depression. In 1960 they were filled with home-centered fantasies and prescriptive articles telling how to be the ideal wife and mother with perfectly starched aprons, a fresh darling dress and matching heels, an adoring husband and well-fed children who loved your latest Jello creation. By 1971 they were covering serious, formerly unmentionable subjects like sexual problems, psychiatry and psychotherapy, rising drug use among youth, and other hot-button social issues and political stories that would never have made it into a women's magazine a decade earlier. Of course, there were still articles with titles like "17 New Designer Patterns for Fall" and "The Foods that Make You Prettier."
I'll be writing about the actual articles in upcoming blog posts, but today I wanted to focus on advertisements, which I always find are a great source of not just entertainment but also historical discovery in old magazines. In particular, I was surprised to notice how many of the products advertised in 1960 were found to be downright dangerous in the coming ten to twenty years. The archetypal housewife of 1960 had the specter of The Bomb looming over her life and she was trying to use modern chemistry and technology to provide a cleaner, whiter, safer life for her family. How ironic, then, that these fresh technologies and newly synthesized chemical compounds would be the cause of so much unnecessary suffering.
The oldest of the magazines I picked up last month is an issue of Good Housekeeping from May 1960. The very first page of the issue has an ad for Ipana toothpaste touting their new germ-killing ingredient, hexachlorophene. Immediately, I remembered the brouhaha caused by by hexachlorophene in the early seventies, when it was discovered that the potent germ killer, chemically related to herbicides, was toxic and could cause cerebral swelling and brain damage in humans. We had pHisoHex, a very popular facial cleanser, in our house when I was a child. I remember when it and other products containing hexachlorophene were pulled from the market with much alarming media coverage in 1973. The product is actually still sold and used to prep skin for surgery and to fight infections that haven't responded to other treatment, but packaging warns against excess hexachlorophene absorption and the possible dangers to the central nervous system.
I didn't have to look far to find another dangerous product being marketed to anxious mothers with sick children. Page 4 features an article for St. Joseph Aspirin for Children, a delicious treat I remember from my childhood. Tiny orange-flavored aspirin tablets for children were chewable and so tasty, the company had to invent child-proof caps (which I remember opening for my grandmother because she didn't have the dexterity I did). Kids ate them like candy. (I know I ate more than I needed.) Of course, by the 1980s it was discovered that Reye's syndrome, a severe illness which can cause acute encephalopathy, can be caused by giving aspirin to children. When this was known and NSAIDs like Ibuprofen began to be recommended for children's use in place of aspirin, the number of cases of Reye's syndrome dropped dramatically across the country. Plough was a smart enough company to change their marketing for what had been called "baby aspirin" to take advantage of the discovery that small amounts of aspirin taken daily could help ward off strokes in older people with high blood pressure. The company now markets the same product to older people who don't have the risk of contracting Reye's disease that children have.
Though not an advertisement, I do have to give a shout-out to the column "Foods with a Foreign Flavor," which featured "Three festive recipes from Colonial America," which is, of course, completely contrary to the point of having a column about international foods. Best of all was the recipe for Maple-Nut Whip Pie, which included as a primary and necessary ingredient a package of unflavored gelatin, which, as you may know, wasn't a product found in Colonial American kitchens. A whipped cream pie based on gelatin and egg whites whipped into a near meringue—no recipe could be more authentically early-American, could it?
Warner's, still a major maker of women's undergarments, featured a lovely layout of mannequins wearing scary bras and girdles to keep women's bodies completely jiggle-free. My favorite set? Probably the "Most famous Double-Play" high-topped girdle with built-in garters (remember, pantyhose hadn't been invented yet) in the elegant blue pearl colorway, with "Matching pantie" and "A'Lure" bra. The ad exults, "Happy you! Your hunt-and-fret days of girdle choosing are over!" Each girdle offers some new fresh Hell of discomfort so that you might fit more snugly into that Jackie Kennedy-knock-off skirted suit made of fatteningly bumpy chenille that was so popular at the time. "Some with midriff-shaping Sta-Up-Top! Some with hip-slimming side panels; all with flattening back panels!" Because every woman wants a flat behind, right? Huh. This was an era when a natural wiggle was the sign of a loose woman, and a woman who wore a dress without a slip was an absolute hussy. The ad claims these products had "All-over slimming made magically comfortable," but I remember trying on my mom's girdles when I was a girl, and they were tighter than compression bandages and lined in horrible rubber ridges. In hot weather, rubber compression ridges pressed into the skin. I can tell you, there was little less magically comfortable than those horrid, tight, hot, constricting monstrosities. They were better than rib-crushing corsets, but a far cry from today's comfy undies.
The Equitable Life Insurance ad on Page 21 features a serious, carefully dressed woman in a kitchen doing deep knee-bends next to the stove while her husband and son sit at the kitchen table ignoring their cherry-topped grapefruit halves to ogle the hot mama who has kicked off her shoes and is earnestly working to keep her fine figure. It's like a scene right out of the wonderful AMC television series "Mad Men," set in the early 1960s in the Madison Avenue ad world, where a woman's job was to get and keep a man, and where men teach boys early to look at women, even mom, as objects of desire and little else.
Do you remember Fizzies, the tablets dropped into plain water than created instantly carbonated drinks? Kids loved them, and most of us tried to get our moms to let us have some to suck on without water so we could feel the effervescent action directly on our tongues. Page 24's ad promises "Fizzies are FUN to make and drink—and so GOOD for you!" I had to wonder how they could make this claim about the "sprizzling, sparkling goodness" of their product, which was "as up-to-date as the newest jet." It turns out "Mothers prefer Fizzies, too—they're two-ways better for health. No sugar—safer for teeth—won't destroy healthy appetites." Hmm, no sugar? They wouldn't be sweetened with saccharin, the earliest artificial sweetener, would they? Why, yes, they were. And saccharin was the focus of yet another health scare in the early 1970s; in fact, the USDA attempted to ban the substance in 1972, as another artificial sweetener, cyclamate had been in 1969 after causing bladder tumors and cancer in rats. Cyclamate had been used in an earlier formulation of Fizzies. Saccharin was and remains banned in Canada while remaining the third most popular artificial sweetener in the U.S.
The popular and attractive opera star Roberta Peters is featured in two different ads in this issue, one for St. Joseph's Aspirin, the other for Murine eye drops. It's hard to imagine a mainstream magazine featuring a coloratura soprano diva to sell anything at all nowadays, the art form is so much less popular among the general public. Roberta Peters was a well-known figure then, not only on the stage but also on TV and radio. Even though the average American lived on modest means in a modest home or apartment with much less education than is normal now, there was a greater ease with an interest in classical vocal and orchestral music at the time. Leonard Bernstein's Young People's Concerts featuring classical music interspersed with Bernstein's captivating commentary were televised from Lincoln Center in New York City to the rest of the country for a decade beginning in 1962, and they were enormously popular, helping people of all ages to become conversant with the classical canon.
Skipping recipes for curried fruit bake and a jeweled Bavarian (a dessert that includes raspberry "gelatine," port wine, eggs, scalded milk and heavy cream, ugh), I find an ad for Velveeta, the "pasteurized process cheese spread" of my childhood that seems to have been melted all over everything. There's an exciting frost-free Frigidaire (and if you don't think a frost-free freezer isn't exciting, you've never had to defrost an iced-over fridge and deal with the resulting puddles all over the floor) and a woman in pearls wearing a spotless white blouse and no apron while she cleans a filthy oven. Such fantasy. My favorite product name in this issue? That would be the cream deodorant with this straightforward moniker: ODO-RO-NO.
Aw, do you remember bad home perms? Girls whose moms had left the permanent wave solution on their heads so long they ended up looking like frizzed-out poodles? Here on page 153 is Bobbi, a home perm kit that you put in at night and don't wash out until morning. Trying to sleep while wearing hard plastic perm curlers all night is one thing; having that horrible-smelling chemical stew sitting on your head for eight hours and breathing it in is another. On page 157 is Come Alive Gray, the hair color for women who like their gray hair. Add a brilliant pearly glow, enjoy a gleaming silver, or "add lustre . . . with rich, smoky tones." I remember these different shades of gray on old ladies: lots of slightly lavender, blue or even pink hair was popular for a time, and the ladies sometimes dyed their poodles to match.
Ah, doilies! I'd forgotten how popular they once were. Paper doilies under every cake, plastic doilies under Hummel figurines (because "Your 'best' looks better on plastic Roylies"), even crocheted lace doilies on backs of chairs to keep the hair oil off the furniture (that's why they were called antimacassars—to keep the macassar men's hair oil off the brocade). And Brillo pads! They were once so popular before nylon scrubber sponges came along to save us from quickly rusting soap-imbued metal mesh pads that stabbed one with loose, sharp aluminum points. By 1960, Brillo pads contained "Jeweler's Polish" and produced a "richer, livelier lather." Yes, lively soapsuds.
"Live Outside and Love It!" You can with Hudson pesticide sprayers and dusters. Wear your pretty spring dress and spray DDT all over your roses while your husband teaches your daughter to putt six feet away and your son sits at Dad's feet, looking up adoringly. All of that is charmingly illustrated in Good Housekeeping. Of course, in 1960 gardeners had no idea that DDT was so extremely toxic that it would be banned in 1972, and so persistent that it still shows up regularly in the blood of people today. In the United States DDT was detected in almost all human blood samples tested by the Centers for Disease Control in 2005. It is still commonly detected in food samples tested by the FDA.
Make light work of chores indoors by playing your new miniature radio with six transistors. This tiny beauty is only four by six inches and costs just $39.95—that's in 1960 dollars, when the average income of a four-person family was $5600 per year.
Isn't it odd that not one but at least two tuna canners wanted to compare their tuna to chicken last century? I knew of Chicken of the Sea, but had you heard of Breast-O'-Chicken Tuna? And have you tasted Pretzel Meat Loaf? Yes, meat loaf made with the lavish inclusion of crushed pretzels, "catsup" and canned mushrooms. There's a recipe on page 215 you won't want to miss. (Urp.)
What other hazardous materials can I find advertised here? Well, there's a baby powder that's almost certainly made of talc, which contains asbestos and has been proven to raise the risk of ovarian cancer in females who have used it in the genital area. Nowadays pediatricians recommend avoiding talcum powder and suggest using powders with a cornstarch base instead. A few pages later is a hot steam vaporizer, the kind I scalded myself on numerous times as a kid. The glass got so hot, the steam burnt my fingers or legs as I neared it, and the whole thing had a rounded bottom so it could tip and spill nearly boiling water and hot liquid Vick's Vapo-Rub (which was melted in the well on the top and sprayed into the air, leaving a fine petroleum-based film all over the windows and, it turns out, irritating the lungs as well). Thank goodness for today's cool-air humidifiers.
Next page? Mothballs! Very toxic, made with naphthalene, they can cause all sorts of bad side effects with increased exposure, and can cause death when eaten. Why would you eat a mothball? Ask all the little kids who've tried them! A few pages later we find insect killer spray (very likely DDT-laced). Anxious about the hazards in this big, crazy world? Why not zip up your home interiors with a coat or two of SatinTone paint? You can slather this (probably lead-based) paint on the walls of your baby's room.
Honestly, this magazine is a minefield of health and safety disasters just waiting to happen. It's a wonder how much we've learned in the last fifty years about environmental toxins, hazardous home-based chemicals and healthy eating, isn't it?
More vintage magazine highlights coming soon.
The transition from the height of the Cold War in 1960 to U.S. immersion in a hot (and by then very unpopular) war in Vietnam in 1971 is fascinating. During this period, women's magazines changed more than they probably ever have in a single decade since the Depression. In 1960 they were filled with home-centered fantasies and prescriptive articles telling how to be the ideal wife and mother with perfectly starched aprons, a fresh darling dress and matching heels, an adoring husband and well-fed children who loved your latest Jello creation. By 1971 they were covering serious, formerly unmentionable subjects like sexual problems, psychiatry and psychotherapy, rising drug use among youth, and other hot-button social issues and political stories that would never have made it into a women's magazine a decade earlier. Of course, there were still articles with titles like "17 New Designer Patterns for Fall" and "The Foods that Make You Prettier."
I'll be writing about the actual articles in upcoming blog posts, but today I wanted to focus on advertisements, which I always find are a great source of not just entertainment but also historical discovery in old magazines. In particular, I was surprised to notice how many of the products advertised in 1960 were found to be downright dangerous in the coming ten to twenty years. The archetypal housewife of 1960 had the specter of The Bomb looming over her life and she was trying to use modern chemistry and technology to provide a cleaner, whiter, safer life for her family. How ironic, then, that these fresh technologies and newly synthesized chemical compounds would be the cause of so much unnecessary suffering.
The oldest of the magazines I picked up last month is an issue of Good Housekeeping from May 1960. The very first page of the issue has an ad for Ipana toothpaste touting their new germ-killing ingredient, hexachlorophene. Immediately, I remembered the brouhaha caused by by hexachlorophene in the early seventies, when it was discovered that the potent germ killer, chemically related to herbicides, was toxic and could cause cerebral swelling and brain damage in humans. We had pHisoHex, a very popular facial cleanser, in our house when I was a child. I remember when it and other products containing hexachlorophene were pulled from the market with much alarming media coverage in 1973. The product is actually still sold and used to prep skin for surgery and to fight infections that haven't responded to other treatment, but packaging warns against excess hexachlorophene absorption and the possible dangers to the central nervous system.
I didn't have to look far to find another dangerous product being marketed to anxious mothers with sick children. Page 4 features an article for St. Joseph Aspirin for Children, a delicious treat I remember from my childhood. Tiny orange-flavored aspirin tablets for children were chewable and so tasty, the company had to invent child-proof caps (which I remember opening for my grandmother because she didn't have the dexterity I did). Kids ate them like candy. (I know I ate more than I needed.) Of course, by the 1980s it was discovered that Reye's syndrome, a severe illness which can cause acute encephalopathy, can be caused by giving aspirin to children. When this was known and NSAIDs like Ibuprofen began to be recommended for children's use in place of aspirin, the number of cases of Reye's syndrome dropped dramatically across the country. Plough was a smart enough company to change their marketing for what had been called "baby aspirin" to take advantage of the discovery that small amounts of aspirin taken daily could help ward off strokes in older people with high blood pressure. The company now markets the same product to older people who don't have the risk of contracting Reye's disease that children have.
Though not an advertisement, I do have to give a shout-out to the column "Foods with a Foreign Flavor," which featured "Three festive recipes from Colonial America," which is, of course, completely contrary to the point of having a column about international foods. Best of all was the recipe for Maple-Nut Whip Pie, which included as a primary and necessary ingredient a package of unflavored gelatin, which, as you may know, wasn't a product found in Colonial American kitchens. A whipped cream pie based on gelatin and egg whites whipped into a near meringue—no recipe could be more authentically early-American, could it?
Warner's, still a major maker of women's undergarments, featured a lovely layout of mannequins wearing scary bras and girdles to keep women's bodies completely jiggle-free. My favorite set? Probably the "Most famous Double-Play" high-topped girdle with built-in garters (remember, pantyhose hadn't been invented yet) in the elegant blue pearl colorway, with "Matching pantie" and "A'Lure" bra. The ad exults, "Happy you! Your hunt-and-fret days of girdle choosing are over!" Each girdle offers some new fresh Hell of discomfort so that you might fit more snugly into that Jackie Kennedy-knock-off skirted suit made of fatteningly bumpy chenille that was so popular at the time. "Some with midriff-shaping Sta-Up-Top! Some with hip-slimming side panels; all with flattening back panels!" Because every woman wants a flat behind, right? Huh. This was an era when a natural wiggle was the sign of a loose woman, and a woman who wore a dress without a slip was an absolute hussy. The ad claims these products had "All-over slimming made magically comfortable," but I remember trying on my mom's girdles when I was a girl, and they were tighter than compression bandages and lined in horrible rubber ridges. In hot weather, rubber compression ridges pressed into the skin. I can tell you, there was little less magically comfortable than those horrid, tight, hot, constricting monstrosities. They were better than rib-crushing corsets, but a far cry from today's comfy undies.
The Equitable Life Insurance ad on Page 21 features a serious, carefully dressed woman in a kitchen doing deep knee-bends next to the stove while her husband and son sit at the kitchen table ignoring their cherry-topped grapefruit halves to ogle the hot mama who has kicked off her shoes and is earnestly working to keep her fine figure. It's like a scene right out of the wonderful AMC television series "Mad Men," set in the early 1960s in the Madison Avenue ad world, where a woman's job was to get and keep a man, and where men teach boys early to look at women, even mom, as objects of desire and little else.
Do you remember Fizzies, the tablets dropped into plain water than created instantly carbonated drinks? Kids loved them, and most of us tried to get our moms to let us have some to suck on without water so we could feel the effervescent action directly on our tongues. Page 24's ad promises "Fizzies are FUN to make and drink—and so GOOD for you!" I had to wonder how they could make this claim about the "sprizzling, sparkling goodness" of their product, which was "as up-to-date as the newest jet." It turns out "Mothers prefer Fizzies, too—they're two-ways better for health. No sugar—safer for teeth—won't destroy healthy appetites." Hmm, no sugar? They wouldn't be sweetened with saccharin, the earliest artificial sweetener, would they? Why, yes, they were. And saccharin was the focus of yet another health scare in the early 1970s; in fact, the USDA attempted to ban the substance in 1972, as another artificial sweetener, cyclamate had been in 1969 after causing bladder tumors and cancer in rats. Cyclamate had been used in an earlier formulation of Fizzies. Saccharin was and remains banned in Canada while remaining the third most popular artificial sweetener in the U.S.
The popular and attractive opera star Roberta Peters is featured in two different ads in this issue, one for St. Joseph's Aspirin, the other for Murine eye drops. It's hard to imagine a mainstream magazine featuring a coloratura soprano diva to sell anything at all nowadays, the art form is so much less popular among the general public. Roberta Peters was a well-known figure then, not only on the stage but also on TV and radio. Even though the average American lived on modest means in a modest home or apartment with much less education than is normal now, there was a greater ease with an interest in classical vocal and orchestral music at the time. Leonard Bernstein's Young People's Concerts featuring classical music interspersed with Bernstein's captivating commentary were televised from Lincoln Center in New York City to the rest of the country for a decade beginning in 1962, and they were enormously popular, helping people of all ages to become conversant with the classical canon.
Skipping recipes for curried fruit bake and a jeweled Bavarian (a dessert that includes raspberry "gelatine," port wine, eggs, scalded milk and heavy cream, ugh), I find an ad for Velveeta, the "pasteurized process cheese spread" of my childhood that seems to have been melted all over everything. There's an exciting frost-free Frigidaire (and if you don't think a frost-free freezer isn't exciting, you've never had to defrost an iced-over fridge and deal with the resulting puddles all over the floor) and a woman in pearls wearing a spotless white blouse and no apron while she cleans a filthy oven. Such fantasy. My favorite product name in this issue? That would be the cream deodorant with this straightforward moniker: ODO-RO-NO.
Aw, do you remember bad home perms? Girls whose moms had left the permanent wave solution on their heads so long they ended up looking like frizzed-out poodles? Here on page 153 is Bobbi, a home perm kit that you put in at night and don't wash out until morning. Trying to sleep while wearing hard plastic perm curlers all night is one thing; having that horrible-smelling chemical stew sitting on your head for eight hours and breathing it in is another. On page 157 is Come Alive Gray, the hair color for women who like their gray hair. Add a brilliant pearly glow, enjoy a gleaming silver, or "add lustre . . . with rich, smoky tones." I remember these different shades of gray on old ladies: lots of slightly lavender, blue or even pink hair was popular for a time, and the ladies sometimes dyed their poodles to match.
Ah, doilies! I'd forgotten how popular they once were. Paper doilies under every cake, plastic doilies under Hummel figurines (because "Your 'best' looks better on plastic Roylies"), even crocheted lace doilies on backs of chairs to keep the hair oil off the furniture (that's why they were called antimacassars—to keep the macassar men's hair oil off the brocade). And Brillo pads! They were once so popular before nylon scrubber sponges came along to save us from quickly rusting soap-imbued metal mesh pads that stabbed one with loose, sharp aluminum points. By 1960, Brillo pads contained "Jeweler's Polish" and produced a "richer, livelier lather." Yes, lively soapsuds.
"Live Outside and Love It!" You can with Hudson pesticide sprayers and dusters. Wear your pretty spring dress and spray DDT all over your roses while your husband teaches your daughter to putt six feet away and your son sits at Dad's feet, looking up adoringly. All of that is charmingly illustrated in Good Housekeeping. Of course, in 1960 gardeners had no idea that DDT was so extremely toxic that it would be banned in 1972, and so persistent that it still shows up regularly in the blood of people today. In the United States DDT was detected in almost all human blood samples tested by the Centers for Disease Control in 2005. It is still commonly detected in food samples tested by the FDA.
Make light work of chores indoors by playing your new miniature radio with six transistors. This tiny beauty is only four by six inches and costs just $39.95—that's in 1960 dollars, when the average income of a four-person family was $5600 per year.
Isn't it odd that not one but at least two tuna canners wanted to compare their tuna to chicken last century? I knew of Chicken of the Sea, but had you heard of Breast-O'-Chicken Tuna? And have you tasted Pretzel Meat Loaf? Yes, meat loaf made with the lavish inclusion of crushed pretzels, "catsup" and canned mushrooms. There's a recipe on page 215 you won't want to miss. (Urp.)
What other hazardous materials can I find advertised here? Well, there's a baby powder that's almost certainly made of talc, which contains asbestos and has been proven to raise the risk of ovarian cancer in females who have used it in the genital area. Nowadays pediatricians recommend avoiding talcum powder and suggest using powders with a cornstarch base instead. A few pages later is a hot steam vaporizer, the kind I scalded myself on numerous times as a kid. The glass got so hot, the steam burnt my fingers or legs as I neared it, and the whole thing had a rounded bottom so it could tip and spill nearly boiling water and hot liquid Vick's Vapo-Rub (which was melted in the well on the top and sprayed into the air, leaving a fine petroleum-based film all over the windows and, it turns out, irritating the lungs as well). Thank goodness for today's cool-air humidifiers.
Next page? Mothballs! Very toxic, made with naphthalene, they can cause all sorts of bad side effects with increased exposure, and can cause death when eaten. Why would you eat a mothball? Ask all the little kids who've tried them! A few pages later we find insect killer spray (very likely DDT-laced). Anxious about the hazards in this big, crazy world? Why not zip up your home interiors with a coat or two of SatinTone paint? You can slather this (probably lead-based) paint on the walls of your baby's room.
Honestly, this magazine is a minefield of health and safety disasters just waiting to happen. It's a wonder how much we've learned in the last fifty years about environmental toxins, hazardous home-based chemicals and healthy eating, isn't it?
More vintage magazine highlights coming soon.
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